Guided by an innate curiosity and a passion for storytelling, I champion meaningful connections between brands and their customers. Nearly two decades of building businesses have taught me that a brand's allure isn't in beautiful packaging or clever advertising alone. It's the sinew, the ethereal, nostalgia—emotional resonance drives the brands we admire. I love the craft as much as the people behind it. I'm kind, optimistic, energetic, tenacious, and fiercely competitive. I'm passionate about building businesses, but creativity is my existential imperative.
IDEA School of Design grad, 2025. Creative Director and partner at Humble Hound Creative alongside Kyle Rask.